Shape Your Management Career with PGDM in Business Analytics

ISBR Business School
3 min readJul 20, 2023

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PGDM in Business Analytics, also known as Post Graduate Diploma in Management in Business Analytics, is an advanced program designed to equip students with the knowledge and skills necessary to thrive in the data-driven business landscape.

This specialised program focuses on the application of statistical analysis, predictive modelling, data mining, and other analytical techniques to extract meaningful insights from vast amounts of data.

Students gain a deep understanding of business processes, data management, and decision-making through the lens of analytics.

With a curriculum that combines theory, practical application, and industry exposure, PGDM in Business Analytics prepares students for a wide range of roles in fields such as marketing, finance, operations, and strategic planning. Graduates emerge as data-savvy professionals capable of leveraging data to drive business growth and innovation.

The PGDM in Business Analytics Admission Process

The PGDM in Business Analytics admission process is rigorous and highly competitive. These programs attract a large number of applicants due to the increasing demand for skilled professionals in the field of data analytics. Here are some key points regarding the PGD in Business Analytics admission process in India:

  • Eligibility Criteria: Applicants must meet the eligibility criteria set by the respective institutes, which typically include a bachelor’s degree in any discipline from a recognised university.
  • Entrance Exams: Most institutes require candidates to appear for entrance exams such as CAT, XAT, GMAT, or other specific exams like MAT or CMAT. These exams evaluate the applicants’ aptitude, logical reasoning, and analytical skills.
  • Application and Shortlisting: Candidates need to submit their applications online or offline, including their academic records, entrance exam scores, and other required documents. Institutes shortlist candidates based on their performance in the entrance exams and their academic background.
  • Group Discussion (GD) and Personal Interview (PI): Shortlisted candidates are invited for GD and PI rounds, where they are assessed on their communication skills, problem-solving abilities, and overall suitability for the program.
  • Final Selection: The final selection is based on the cumulative performance in entrance exams, GD, PI, academic records, and work experience (if applicable). Institutes release merit lists or offer letters to the selected candidates.

It is essential for aspiring candidates to thoroughly research the admission criteria and requirements of different institutes offering PGD in Business Analytics programs to increase their chances of successful admission.

Career Opportunities After PGDM Business Analytics

With the rise of data-driven decision-making in various industries, pursuing a PGDM Business Analytics opens up a wide range of lucrative career opportunities. Given below are some key career opportunities available to graduates after completing PGDM Business Analytics in India:

  • Data Analyst: Analysing complex data sets, identifying patterns, and providing actionable insights to drive business strategies.
  • Business Intelligence Analyst: Gathering and analysing data to aid in decision-making, developing data visualisations and dashboards.
  • Data Scientist: Applying statistical and predictive modelling techniques to solve complex business problems and develop data-driven solutions.
  • Data Engineer: Building and managing the infrastructure required to store, process, and analyse large volumes of data.
  • Marketing Analyst: Utilising data to identify customer trends, behaviour patterns and optimise marketing strategies.
  • Risk Analyst: Assessing potential risks and developing risk mitigation strategies using data analysis techniques.
  • Operations Analyst: Optimising operational processes, identifying bottlenecks, and improving efficiency through data analysis.

Conclusion

Pursuing a PGDM Business Analytics opens up a plethora of exciting and promising career opportunities. The increasing reliance on data-driven decision-making across industries has created a strong demand for professionals who possess the skills to analyse and interpret complex data sets.

With their specialised skills and expertise, professionals with PGDM Business Analytics are well-positioned to thrive in the dynamic and ever-growing field of business analytics.

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ISBR Business School
ISBR Business School

Written by ISBR Business School

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The ISBR Business School is a leading b-school in Bangalore, India. Our logo depicts a rising sun epitomizing the beautiful phenomenon of dawn.

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